In a nutshell...
17-04-2008 17:21:24
I found the perfect article about sex in advertising. It talks about the primal instinct of sexuality. Why does sex sell? It's because sex is the strongest psychological appeal right behind self-preservation, I have no ida what that is so I looked it up: The definition of self preservation is to protect yourself from harm. I guess that makes sense because you can't have sex if you're dead!
To have sex means to procreate and continue your genetic line. It is stronger for men then women because men need to spread their seed to continue their lineage. This is why sex appeals more to men and therefore, sexual ads target men more then women. The reason that sex ads target women is to present an ideal of what they want to be. To se sexually desired is great and women want that, so ads that present of image of sexiness are good for women because they think "if I buy that product, I will be sexy like that model". What is funny is that common sense knows that this is not true. Let's study the Axe body commercial. Do you think that young teenage men think that if they spray the body spray, they will be irresistible to women? Of course not, we are not that gullible - or are we?
The primal urge of sex overtakes all others, except the self-preservation. Even though common sense says that we do n ot actually believe these sexual things we see in advertising, instinct prevails and these advertising methods actually work, because if they did not work, they would not be employed. Check the article about sex in advertising here. It breaks down the simple sexual needs that we are aware of. men need the woman to be young, healthy, willing. Women require the men to be successful, powerful and healthy. Think about this and you easily see how sex in advertising targets these basic human sexual needs.
posted by Me @ 17-04-2008 17:21:24, Add your own comment, currently 0 comment(s)
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